Digitization Of Small & Medium Businesses
How Mobile Apps Are Driving Digital Growth For Your Business In the past five years, Businesses have spent considerable time, money and attention developing mobile apps that help them engage and connect with their customers, as well as improve the efficiency and productivity of their business. As mobility continues to evolve, it has become critical to helping companies use the full range of digital technologies to boost overall business growth and financial performance. One of the focus areas of our research this year was mobile apps, which are a portal to opening up a digital business and driving results. Mobile apps act as an interface to data that is being collected and delivered to users in an insightful and usable way. Currently Businesses agree on the importance of mobile apps as a portal to the value of digital technologies and to a company’s ability to become a digital business. They similarly see mobile apps as the dom...